MARKET RESEARCH IN THE IMPULSE CHANNEL

Types of research in the Impulse Channel

Panel of Retailers of the Impulse Channel

Continuous studies (Tracking)
Ground Studies
Diagnostic Studies
Motivational Research
Concept Test
Product Test
Promocional Products Test

Hall-Test

Pre and Post Advertising Tests
Communicational Tests
Checking of Sales Promotion at the Point of Purchase (POP)
Distribution Tests

Store-Check

Mystery Shopper