MARKET RESEARCH FOR COMMERCE, DISTRIBUTION AND LEISURE SECTOR

Types of research in Commerce, Distribution and Leisure

In addition to the types of research specifically adapted to shopping centers, we also conduct:

Continous research (Tracking)
Base studies
Diagnostic studies
Motivational research / brakes to the visit / visitors' attraction studies
Research on consumption and purchase
Research on customer profile / segmentation
Research on dimensioning, definition and characterization of the influence area of a commercial or leisure establishment
Pre and Post Advertising tests
Comunicational tests
Checking of Sales Promotion and Materials at the point of purchase
Distribution research
Research on feasibility / positioning of a new commercial or leisure establishment
Program of Consumer Satisfaction Measurement
Tool for the prevention and recovery of lost customers
Store-Check
Mystery Shopper
Omnibus