RESEARCH ON CHILDREN AND YOUNGSTERS

Types of research with child and young population

QUALITATIVE OR QUANTITATIVE RESEARCH

Motivational Research
Continuous Studies (Tracking)
Ground Studies
Diagnostic Studies
Sales Promotion Products Test
Hall-Test
Pre and Post Tests advertising
Communicational Test
Concept Test
Packaging Test
Classroom Test
Studies on lifestyles, leisure habits,...
Consumer Segmentation Studies

MULTICUSTOMER RESEARCH

Children Omnibus
Youngster Omnibus
Tracking Study on Purchasing Habits
Qualitative Study on Communicational Social Styles of the Child Population