Children and teenage research

Specialization in research on children and youngsters

Children and Youngsters Research Department

We have a specific department dedicated to research aimed at child, youthful and teenager population with a team of technicians specialized in analyzing behavior of children, teenagers and youngsters, in all their evolutionary phases.

Experience in studies with children and youngsters

Experience in studies on habits of behavior, motivation and lifestyles, especially among the child and youngster population. We have analyzed the different behavioral guidelines associated to the various segments of the population or user-consumer-prescriptor-major player typologies in the purchase-acquisition-demand of products or services.

We are also specialized in studies designed to detect lifestyles and references that can establish lines of identification and generate positive motivational attitudes.

Types of reseach oriented to the child and adolescent population

We have developed products designed to study the opinions and behaviour of children and youngsters. Thus, our range of omnibus studies include an omnibus addressed specifically to the child and youngster population.

Multiclient research

As a part of the documentation process and the constant search for information, we have been periodically carrying out Multiclient Studies on Children's Consumption and Leisure Habits.