RESEARCH MODELS

RESEARCH ON COMMUNICATIONAL SOCIAL STYLES (CHILD POPULATION)

The research on communicational social styles is a qualitative research, but with quantitative support, that provides an accurate picture of the evolution, at any given time, of the values scale and styles that child population perceive in the advertising, and at the same time it allows to prospect those that appear to be more pertinent in the short term.

This model is based an approach that offers the maximum flexibility in the specific design of each research on which is based and consists of two main lines of intervention:
• A general diagnosis of values that are perceived and that are demanded in connection with the communicational action as a whole and by the child audience.
• Case studies on different product sectors: toys, impulse channel, food, sport clothes and footwear,...

Objectives

Detecting which are the most relevant related life styles and behavior that emerge at any given time, as well as determining those that are maintained and remain significant.