QUALITATIVE METHODOLOGIES

PROJECTIVE GROUPS

Projective Groups are Focus Groups well supported by projective techniques that go beyond free speech. They are based on the psychological mechanism of "projection" which consists of attributing to others the opinions, attitudes, etc. of oneself. This allows us to overcome the barriers of the subconscious (denial, repression ...) accessing the real motivations.

This technique is especially suitable for studies aimed at achieving the maximum degree of depth.