QUALITATIVE METHODOLOGIES

CREATIVE GROUPS

Creative Groups are Focus Group whose aim is to promote the creativity of participants. The most important is the generation of new ideas (from techniques such as brainstorming) that can then be assessed by the group.

Participants can be from a group of professionals involved in the subject to research, experts in certain subject or consumers with a creative profile.

Creative groups become the most appropriate qualitative technique when the primary objective is the development of new products or new service concepts.